Disclaimer
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2008
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2008
It's pretty tough to really help you without more details on what you are trying to accomplish, but first, test the viability of your product in two ways. Find a trade show that is relevant to your product and get an exhibit booth. Then target a subset of prospects you feel would benefit your product or service, ask fora meeting and go out and market it. Your presentation will form for you as you go out and learn more about the market you are working in, and often you will discover a niche that you might not have considered yet. Prioritize your list of companies that you want to work with from most to least and start with the least so that you have time to warm your presentation.
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It's pretty tough to really help you without more details on what you are trying to accomplish, but first, test the viability of your product in two ways. Find a trade show that is relevant to your product and get an exhibit booth. Then target a subset of prospects you feel would benefit your product or service, ask fora meeting and go out and market it. Your presentation will form for you as you go out and learn more about the market you are working in, and often you will discover a niche that you might not have considered yet. Prioritize your list of companies that you want to work with from most to least and start with the least so that you have time to warm your presentation.
References :
10 years of consulting in growing sales teams and expanding product lines and markets.